Leonardo, one of the most famous Brazilian country singers, decided to show his fans his cowboy skills by posting on Instagram a picture taken on his farm where he brands a cow with hot iron. Some of his followers did not enjoy the animal cruelty on display, though.
Soon after he posted the picture on Monday (7), a fan commented: “That’s evil! Would you like to be burned?” Another one fired: “So sad that after all these years people still commit such acts of cruelty against animals.” “That’s really sad,” wrote yet another one.
Like many other country singers in Brazil, Leonardo has strong ties with agribusiness and promotes the cowboy lifestyle involving animal exploitation. He often performs at rodeos and one of his songs celebrates this type of animal cruelty (“Rodeo fest”).
Unfortunately, branding an animal with hot iron is not illegal in Brazil. Animals on farms are routinely exposed to different types of cruelty, including dehorning, whipping, confinement, forced impregnation and separation from offspring, to name but a few.
Since 2008, ANDA has been producing professional, committed, free, courageous and independent journalism, totally free of charge and accessible to all. Our work has earned the recognition of the Brazilian press and society. We work non-stop to deliver content and promote animal rights and we need your help to continue. Please consider making a donation to ANDA. Any amount makes a difference! This way, you can be part of the change we all want to see for the animals and the planet. PLEASE DONATE NOW.