Amidst the feeling of powerless and despair inspired by the devastating Amazon fires, which are still raging, an Israeli company sounds an optimistic note with the lease of 15,000 acres of the Amazon Forest.
VeganNation, the Israeli organization which launched a crypto-currency called VeganCoin, announced it secured a 10-year lease to preserve a swath of the threatened rainforest.
The fires in the Amazon are led mainly by the expansion of cattle-ranching. Bandits cut the trees, leave them to dry and then burn them before grabbing the land. Deforestation is Brazil’s largest source of emissions. Preserving the forest is the most effective action the country’s best bet to curb its emissions and meet the target set by the Paris Agreement.
Besides the 10-year lease, the company has secured partnerships with four soccer teams, reports Vegconomist, all of which are based in the region of the Amazon Rainforest: Remo, Paysandu, National, and Iranduba. The latter was the first soccer team in Brazil to be awarded the UN EuPreservo award of Carbon Neutralization.
“The Amazon rainforest might be located in Brazil, but its destruction affects us all, as climate change is a direct result of human activity and it’s in our hands to fight it,” said Isaac Thomas, CEO and Co-Founder of VeganNation.
“VeganNation understands that promoting veganism is an important step towards fighting the global warming crisis, and raising awareness through local environmental projects among the Brazilian community is key. Partnering with four Brazilian soccer teams further enables us toward our mission of working together to create a better world.”
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