The city of Campinas, in São Paulo State, is one of Brazil’s largest cities (14th place), home to a major public university as well as a research hub.
It is also home to a wide array of vegan businesses, according to recent research by local trade chamber Acic, as reported by G1 news portal.
The organization says that between 2018 and 2018, the number of restaurants serving vegetarian and vegan food grew by 475%, from 8 to 38 restaurants which are now geared up with plant-based food options.
In order to meet their vegan and veggie customers’ demands, businesses offer buffets that include dishes such as adaptations of staple dishes such as ‘kibe’ (a kind of Middle-East influenced meatball) from vegetable and burgers made from grains and beetroot.
The vegan beauty sector has also grown in Campinas. According to local shop manager, David de Moura, sales of cruelty-free, vegan beauty products has grown by 48% in 2019.
The number of vegans and vegetarians in Brazil has grown in recent years, along with demand for heath food options.
Recent research claims the number of Brazilian veggies may correspond to around 14 percent of the general population. The figure does sound a little too high, but there is no doubt that veganism is going increasingly mainstream in Latin America’s largest country.